Last week, Lee Rainie, Network member and director of Internet, Science and Technology research at Pew Research Center, shared findings on the use of digital technology at the Federal Reserve Board’s Editors and Designers conference. His keynote talk explored “the impact of social media, collaboration, and future trends in technology with a special focus on the issues tied to security and reputational risk that face the Federal Reserve System.”
In particular, he proposed ways in which Pew’s evidence could be leveraged to help communicators:
- “Disseminate their messages across multiple digital and traditional media channels
- Engage their audience and encourage amateur evangelism
- Assess the impact of their outreach and observe challenges to their material
- Think like long a long-tail organization that also has real-time immediacy”
